
Europe · UK · Asia-Pacific · Middle East · Caucasus
Most consulting firms handle portfolio complexity or market expansion, rarely both. We specialise at that intersection, where the most significant and defensible growth opportunities for multi-product companies exist.
We unify fragmented multi-product portfolios under brand architectures that drive commercial momentum. This means building the messaging hierarchy, ICPs, customer journey integration logic, and cross-functional alignment, across product, marketing, sales, partnerships, legal, and compliance, transforming a confusing portfolio into a coherent revenue growth engine. One that investors understand clearly, and customers buy into.
Global strategy fractures at the regional level. What works as a unified commercial architecture at HQ breaks apart under the weight of cultural misalignment, political complexity, and localisation decisions made in isolation. We architect the bridge: designing the structural layer between global strategy and regional execution so that commercial momentum builds locally without the centre losing coherence, control, or scalability. This is not market entry advisory. It is the nuanced work of ensuring global ambition translates into regional traction.
For companies at growth, crisis, merger, or pre-raise inflection points. We build the strategic growth narrative, commercial roadmap, and organisational clarity that transforms internal complexity into a compelling story for boards, investors, and leadership, driving both investor confidence and commercial momentum simultaneously.
Led transformation of go-to-market strategy for newly launched segments across a multi-product portfolio, aligning brand, product, and commercial strategy. Scaled nascent lines from concept to 75M+ users, accelerating market penetration and establishing repeatable growth frameworks.
Served as strategic advisor to EY Entrepreneur of the Year 2024 (Azerbaijan), CEO of scaling AI travel platform navigating GCC expansion with no local presence. Built brand, products and market positioning for their B2B and B2B2C products, regional go-to-market strategy, and investor narrative suited to market dynamics and cultural expectations. Secured early traction for investor interest, and regional growth framework.
Led brand and commercial strategy across multiple mandates: APAC Brand-to-Demand transformation, and Global Brand-to-Client Experience (advising C-suite on brand purpose and customer experience strategy). Built cross-functional frameworks and governance models that aligned brand, sales, and partnerships across complex, multi-market environments.