Prior to launching NEXERA Consulting, Natalia Arcila Barbour was Head of Marketing Strategy for Booking.com, based out of Amsterdam.
She has advised technology leaders, NGOs, law firms and corporate players at a global level, and spent over 10 years in the UK and Asia working for FTI Consulting and the 'Big Four' consulting firm EY.
As a seasoned brand and marketing specialist, Natalia has extensive experience in building brand awareness, long-term growth strategies, generating demand, and forging purpose-led brands.
She has served as a committee member of TEDx, and various Chambers of Commerce across Europe and Asia. More recently, she founded the Marketing Breakfast Club Amsterdam. Natalia has been recognized for “Best-in-class Performance & Activation” by LinkedIn (2019).
She holds a Spanish law degree from Universidad Autónoma de Madrid, and a Masters’ degree in International Business Management from Imperial College Business School in London, and speaks fluent Spanish, English and Italian (and a tiny bit of French).
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