Developed Booking.com's go-to-market strategy to break into the competitive U.S. market and drive revenue growth for the Trips segment (flights; rental cars; attractions). Defined the positioning, messaging, and partnership strategy, ensuring alignment across product and marketing functions. Provided the blueprint for execution, enabling teams to scale adoption.
🟢 75M+ U.S. customers reached, 22% engagement across all channels
🟢 Increased product adoption, driving significant revenue growth in net sales
🟢 Strengthened market position, boosting long-term customer acquisition
Developed a brand-to-demand strategy to drive revenue growth for their digital transformation services, across EY's Asia-Pacific financial services division. Designed the strategic roadmap, aligning sales and marketing leadership to optimize engagement, lead scoring, and messaging. Established governance and shared KPIs to enable execution.
🟢 15M+ impressions, leading to a 20% increase in sales-qualified leads
🟢 80% engagement with C-level/key decision-makers
🟢 Accelerated sales cycle, contributing to double-digit revenue growth in 6 months